Buy New Balance sneakers for spring, summer 2021

The story of the American brand New Balance, which everyone knows about

More than 100 years of hard work, innovation, modernization and renaming are behind the modern popularity of the brand. Its history began in 1906: the English emigrant William Riley in the American city of Belmont founded a laboratory for the production of corrective devices. Around the same time, there was a story with a chicken, which has now become almost a legend. Riley drew attention to the perfect balance when walking this bird and decided to find out the secret. The chicken leg has three fulcrums that allow you to balance - so the idea of producing a unique shoe with a three-point balance due to the special shape of the instep was born, and the chicken in sneakers became the unofficial logo of the company. Its first name was New Balance Arch Company.

The first running pair with the letter "N" was born in 1938 - it was created for a local sports club and became the beginning of the brand's sports career. Since 1940, new balance sneakers have been made to order for athletes: runners, baseball players, basketball players, tennis players, boxers.

In 1958, the owner changed: the production company bought Paul Kidd and together with his wife Eleanor continues to make shoes in the best traditions. He gave the brand a name that has survived to this day - New Balance Athletic Shoe, Inc. 1960 was a significant in the history of the company development and production of sneakers "Traxter" with a unique dimensional grid (taking into account not only the length of the foot, but also completeness), innovative embossed sole. The first celebrity to appreciate the benefits of NB was the founder of aerobics Kenneth Cooper. He ran the Boston Marathon in the New Balances.

The 1972 Boston Marathon was another milestone for the company, acquired by Jim Davis. At the time, it consisted of six people and produced 30 pairs a day. The New Balance brand gained recognition on the world stage in 1976 due to the development and release of a new model M-320 with a high, tightly fixing the foot back and nylon "tongue". At that time, New Balance was exclusively a sports company: they made sneakers for running, fitness, tennis, baseball and other sports.

The 90's brought the company into the top four world leaders in the production of sports shoes; it had the highest annual sales growth among competitors. Now few people do not know about the famous brand NB - a standard of quality, convenience, original stylish design and adherence to tradition.

Interesting fact: New Balance sneakers were the favorite shoes of Bill Clinton, Steve Jobs and Barack Obama

Where to find original New Balance shoes from an official distributor?

In our online store KEDOFF.NET you will find only original products from official suppliers. Buying any shoes in our store you can be sure that:

- products are always original;

- prices are as low as possible;

- a system of discounts is constantly in place;

- sending your pair of shoes will be on time;

- the most democratic prices;

- a huge selection of shoes for any season;

Warm spring and hot summer are ahead - a time when you need to change your shoes for lighter ones. What to choose?

This article about New Balance sneakers was written not just like that, because we care about our customers and want you to go only in fashionable, modern and comfortable shoes. New balance sneakers are exactly the shoes we just talked about. We want to present you our selection of the best and your favorites.

New Balance 530 - landing model that will impress even avid fans of New Balance. These crosses just look unreal with any bow - from retro to classic. Also, it is better to wear them with oversized clothing, which will perfectly complement these massive and cool sneakers.

New Balance 411 - popular among ordinary users, designed for everyday wear. There is a technology of fixing the heel, so they are suitable for sports. Discreet minimalist corporate design. EVA sole production technology provides the necessary cushioning - at the end of the day you will not feel fatigue in the legs. Suede-nylon upper is perfectly breathable - these are the perfect summer sneakers.

New Balance 327 - top - textile, nylon, suede. Inside - a sole with Eva technology. Below - the sole, as once in the retro pairs of 320 and 355 models. On the sides - a huge logo of a famous and cult brand. Add to all this the style and casualness of this couple, and you get what you have been looking for. Unrealistically cool and youthful couple who will refresh your bow for this hot summer.

New Balance 720 - fashionable, stylish, classic and timeless sneakers. They are perfect for those who like casual style or urban style. Jeans and skinny, shorts and oversized sweatshirts - these are two stylish bows for this spring and summer.

New Balance 997 - this pair belongs to the classic everyday suede models with textile inserts. XAR 100 technology (insert on the sole made of carbon rubber) makes them very worn stable, and restrained design allows to combine with any clothes. Eternal classics.

And, of course, we just couldn't help but mention any of your sneakers from the brand with the capital letter "N". This is New Balance 574. Women, men, children, retirees, students - everyone loves and wears these shoes with great pleasure. How many collaborations there are, how many colors, how many clothing options - this is the most popular line from the American brand. A person is met not by clothes, but by shoes, and if they see that such handsome people are "sitting" on their feet, then respect will definitely be added. They look very stylish, despite the age of their model. This is the eternal classic from New Balance.

You can see for yourself the best by buying a couple of brand new sneakers for this season. Stay in trend with kedoff.net!