In 1908, MCooperOverallslimited was founded, which specialized in clothing for workers. The founder of this company was Morris Cooper. During the Second World War, Morris's company became famous for the quality of its clothes and shoes. Having gained the confidence of the British population, Cooper’s company grew and developed. In 1946, Morris's son Harold renamed the company to the LeeCooper known to us today. In the 50s, the company launched production in France, Holland and other European countries. LeeCooper has successfully established itself not only in the British market, but also in the European one. 30 years later, fashion has changed a lot. Clothing has become what emphasizes your personality and everyone wanted to have a unique look and style. Then the LeeCooper company perfectly adapted to the market: it began to produce jeans that were unique. The overdye and stonewash technologies were new and filled the entire market. In 2008, the LeeCooper brand celebrated its centenary.