For over 100 years, two- and four-wheeler drivers have trusted Michelin to drive safely in all terrain and in all weather conditions. In 2014, the idea of transferring this experience of contact with the ground into the world of shoe technology soles became the next stage of the brand's development. Since then, MICHELIN Soles has been a protagonist in the world of design and production of technical soles with a clear mission: to provide each shoe with an exclusive sole developed in conjunction with brand partners to achieve the best possible performance. A virtual collaboration in which values, goals and knowledge are shared to develop a product that can bring real innovation and tangible benefits to the end consumer in various segments of the footwear market.

MICHELIN Soles operates in more than 12 segments: from outdoor activities to active sports, from running to winter sports, from work and safety to the children's world. Tires and shoes share the same vocabulary: footprint, outsole, tread, rolling, stability, rubber, and fabric. This is where Michelin comes into play, sharing its knowledge and technological innovation with the Ukrainian brand Forester, a global strategic partner chosen to further create men's and women's sneaker collections.